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Writer's pictureAlana Pura

Harnessing Social Media for Social Good

Updated: Aug 2, 2023



In the ever-evolving world of social media, it's easy to fall into the pit of negativity and skepticism. We're bombarded with stories of cyberbullying, misinformation, and addiction. Yet, it's also a world brimming with potential, where stories can spark movements, and voices can catalyze change. As someone who's been immersed in this digital realm for over a decade, I've seen the duality of social media. I understand the apprehension, but I also champion the promise it holds.


Often, my first interaction with partners starts with addressing the dark cloud hanging over social media. There's an undeniable undercurrent of toxicity, which might make anyone wary.


Can I fault them for their skepticism? Absolutely not. But it's those transformative 'ah-ha' moments, the realization of the profound positive impact they can cultivate through their platform, that keeps me going. It's reminiscent of my own epiphany 12 years ago when I embarked on this journey.


I've had the privilege to collaborate with founders and brands that aren’t just out there to gain followers; they're driven by a purpose. They're the testament to the power of using social media platforms responsibly and effectively for the greater good.


Social media, like any tool, is only as good or bad as its user. It's up to us, the stakeholders, to steer it towards constructive ends. I am incredibly proud of the work I do, not because of the platforms or the technology, but because of the people behind these platforms. Their resilience, innovation, and desire to make a difference in people's lives Is what make my job worthwhile.


So, the next time you question the efficacy or intentions behind social media, remember the countless individuals and brands out there leveraging it to pave the way for a better, more connected, and compassionate world.

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